Keyword research is a process of understanding your users’ language, identifying keywords, words, or phrases that people might use to search for your content.
If you’re a blogger, website owner, online business owner, SEO expert, or YouTuber, you publish valuable content. Yet, you don’t get any traffic or views from Google.
Because users don’t search for your published content on the internet. Or, they search for the same content using keywords you haven’t used on your blog, website, or YouTube channel.
Google is a machine called a search engine. It works on its own algorithm. It analyzes the relationship between user queries and your articles based on keywords.
Keyword research helps you understand your user’s intent and optimize your blog articles for search engines. A keyword means a word, phrase, or term that an internet user enters into a search engine like Google, Yahoo, or Bing to search for their query.
What is Keyword Research?
Keyword research involves searching for popular keywords that many people search for using Google and using them appropriately in your blog posts. so that any internet user searching for that topic with any keyword will directly land on your blog post.
Also, you need to search for LSI keywords related to that topic that people want to know about. By naturally adding these keywords to your blog and articles, you can optimize your blog posts for search engines.
Keyword research is a part of SEO. Before writing your blog post, you select a topic that people search for on search engines and identify several keywords related to that topic that people want to know about. This is called keyword research.
Important of Keyword Research
Keyword research is based on four pillars. Whenever you conduct keyword research for your blog or blog post, you need to pay attention to these four things:
Search Volume
Search volume refers to how many people search Google for the topic you’re writing your blog post on. The higher the search volume, the better it is for you because if your post ranks on Google, you have a greater chance of receiving organic traffic.
It’s not necessary to write a blog post based solely on search volume. If you write on upcoming and trending topics, you’ll get a good response, but you won’t find the search volume for trending topics in any tool.
So, it’s up to you to research which topics you want to focus on. Along with the search volume, you should also do a competition analysis.
Competition
Competition analysis refers to how many other people have written blog posts on the keyword you’re focusing on.
If you’re a new blogger, you shouldn’t go for high competition keywords, as it’s very difficult to rank for those keywords. High competition, for example, means many blogs and websites have high DA and PA.
If such websites have targeted that keyword, it can be very difficult for a new blogger to rank for that keyword.
So, try to focus on low competition keywords initially, which will help you achieve success in your blogging career quickly and avoid disappointment.
CPC
We all look for keywords with high search volume and low competition. But if a keyword achieves both of these things and has a CPC of zero, what’s the point of ranking a blog post that doesn’t generate any earnings?
You also need to consider CPC when doing keyword research.
CPC stands for Pay per click, and Cost per click means how much money you will earn per click on ads shown in posts based on those keywords once you become a publisher.
SEO Difficulty
SEO Difficulty is another factor you need to consider when researching keywords. SEO Difficulty helps you determine how difficult it is to rank your selected keyword in the SERP.
There are several keyword research tools that help you find SEO difficulty. They measure SEO difficulty on a scale of 1-100 points. 1-10 is easy, 11-30 is medium, 31-70 is tough, and 71-100 is super tough.
Types of Keywords?
There are three main types of keywords you should focus on during keyword research, and they’re crucial for you to know.
If you’re a new blogger or doing keyword research, these keyword types will help you identify which keywords to focus on:
- Short-tail keywords
- Middle-term keywords
- Long-tail keywords
Short Tail Keywords
Short tail keywords, also known as head, broad, and generic keywords, are typically one or two words long. These keywords have high search volume and high competition.
For example:
“Blogging” is a short tail keyword and has a high search volume, and there will be a lot of competition.
Middle Term Keywords
Middle term keywords, as the name suggests, are somewhere between long term keywords and short term keywords, with a lower search volume than short term keywords but a higher search volume than long term keywords, and similar competition.
Middle term keywords are typically 2-3 words long, for example, “WordPress Blogging.”
Long Term Keywords
Long tail keywords are keywords that have a longer length and lower search volume. But the important thing is that every new blogger should focus on long-tail keywords in their blogging because they have very little competition.
How to do keyword research?
There isn’t a single fixed formula for keyword research; instead, there are many methods that can help you find the keywords you want to write a post about or create a blog about.
For example:
You can do keyword research for free.
You can use premium and paid tools that make your keyword research easier.
There are also many free keyword research tools online; you can use them to do keyword research.
You can also do keyword research through your own analysis. Before writing any blog post, your first task should be to conduct keyword research for that post.
Keyword research has many benefits, and in today’s competitive times, if you don’t use the right keywords in your blog, it becomes very difficult to succeed in blogging.
Benefits of Keyword Research
- Keyword research helps your blog posts appear in search engine results.
- It gives you ideas for content writing.
- Keyword research helps you determine competition and search volume.
- You discover many LSI keywords that you might not have used in your blog if you hadn’t done keyword research.
- Your blog posts start ranking with multiple keywords.
- Keyword research is part of SEO. Writing properly optimized blog posts improves your blog’s ranking.
- People read and share your content, which increases your domain authority.
Free Keyword Research Tools
First, we’ll discuss how to do keyword research for free. If you’re a new blogger and can’t afford paid tools, you can use free tools and free keyword research techniques to research keywords and rank your blog in Google’s SERPs.
| Google Keyword Planner | Forecasting features and budget planning |
| Semrush | Granular keyword data |
| KWFinder | Keyword opportunities |
| Ubersuggest | Recommended comparison keywords |
Paid Keyword Research Tools
Many paid tools are also available in the market for keyword research, which make your work easier and, in just a few clicks, provide you with a report on any keyword, including its search volume, SEO difficulty, CPC, and competition. They also suggest keywords for you to write your blog posts on.
With paid tools, you can easily do keyword research and also get information about the SEO and keywords of your competitors with the help of paid tools.
Conclusion
Keyword research can help you get your blog posts into the top 10 results on Google’s SERPs. If you know how to do keyword research and correctly incorporate your keywords into your content, no one can stop you from achieving success in blogging.
I’m sure this post will teach you how to conduct complete keyword research for your blog, and your blog posts will rank well in Google.
If you want to stay up to date on all blogging related information and updates, visit this blog to keep up with every new post. If you have any other questions, please let us know by commenting.
