If you are running a blog or website and you are doing full SEO and hard work to increase the search performance of your blog but it is not happening then it is your own mistakes behind it and the bounce rate of your blog has increased, then what is the Bounce Rate and how to reduce it?
If you do SEO in your blog, then it is very important for you to know what is Bounce Rate, how it works and how you can bring good traffic to your blog by reducing the bounce rate and how you can earn good income from your blog.
Read more: What is Directory Submission? 1700+ Directory Submission Sites
What is Bounce Rate?
Bounce Rate means that on a particular website, it is the percentage of visitors who come to your blog to read the article and leave the website without reading any article on any page of that website.
If visitors come to your website and leave without reading the article on the same page, then it means that your bounce rate is high and this is what bounce rate means.
This proves that the articles you’ve written for your site aren’t interesting and that you’re not providing much value to visitors, which is why they’re leaving without reading them. Another reason for this could be that your website’s design isn’t particularly impressive.
If the images you’ve added aren’t attractive, you should understand that your visitors are decreasing, meaning your website’s bounce rate is also increasing, which will reduce traffic and your income.
I want to explain this to you with an example. If you have a blog or website and its bounce rate is 60%, then it means that the visitors who come to your blog open a page and go back immediately without reading the article there.
This proves that there is nothing worth reading in your article and the article is not interesting due to which they did not get the information for which they had come to your blog. So, it clearly means that the bounce rate of your blog is more than this.
What should be the bounce rate of a blog?
If the bounce rate of a blog is between 1% to 10%, then it comes in the list of the best blogs or websites in the world and the traffic of that blog is also very high, after that, the blog with bounce rate of 10% to 40% also gets traffic, which means its bounce rate is also good, whereas 40% to 70% usually includes more websites which are not that good but the work is doable, that is, visitors also come to it and they get the information.
And if we talk about all the websites, then 75% of the total websites come under the category of bad websites and the website whose bounce rate is more than 70% is not good at all, for this they have to work a lot on their website, that is, they have to work more on their articles, they have to put such quality content which is for their users and visitors.
- Content websites – 40-60%
- Lead generating websites – 30-50%
- Blogs – 70-98%
- Retail business sites – 20-40%
- Websites providing services – 10-30%
- Landing Pages – 70-90%
How is the Bounce Rate high?
You know how the bounce rate increases and what mistakes bloggers make that lead to a high bounce rate.
The bounce rate varies from website to website because different websites contain different information, and the quality of their articles determines their bounce rate.
I have already told you that the lower the bounce rate of your blog, the better it is for your blog and a blogger should also aim to reduce the bounce rate of his blog.
- The loading time of the blog is high.
- Having a single page site.
- Internal Links may not be liked by visitors.
- Having poor quality contents.
- Working on the wrong keywords for traffic .
- Bad website design.
- Wrong way of writing.
- The heading of the article is not correct.
- Not having articles that visitors like.
- Visitors not getting the information they want.
Now let us know how we can reduce the bounce rate.
How to reduce Bounce Rate?
If you search on Google how to reduce bounce rate, you will find many such websites where you will get to know different methods.
Write Quality Contents on the website
If your blog does not have articles related to your niche (topic), then the visitors coming to your blog will not like your articles and they will leave your blog, so you should focus more on making your articles quality contents and after doing complete keyword research about the keyword on which you write the article , you should write an article so that your visitors get good information and they get benefited, the advantage of this is that this will increase the traffic in your blog and your income will also increase.
There are many people who keep writing articles on wrong keywords in their blogs and there is no such information in this article which is on that keyword due to which people leave their website and due to which the bounce rate of the blog starts increasing, so you should only write articles with quality content in your blog and your niche should also be correct.
If you write a quality article and provide accurate information for your visitors, even if you use 500 to 1000 words to explain the article properly to your visitors, your bounce rate can be reduced and the result can be good.
However, if you write an article of more than 3000 words and the information related to that keyword is not correct, then the result will be bad.
Try to provide only quality content on your blog. Do research on it and then start writing an article. This will take some time, but to bring visitors to your blog, you will have to write quality content, which will reduce the bounce rate of your blog.
Attract the right visitors
Your goal should not be to bring as many visitors to your website as possible, but to target the right visitors.
Suppose you have created a blog related to cooking and you target people interested in science, games as your visitors, then those people will not come to your blog because they will not be interested in this niche, so you should target such people who come to your blog and get interested.
For this, choose the right keywords for your content. Create multiple pages on your website with lots of unique content. Write a good Meta Description and title to appear in search engines. Now you can also take the help of advertising to bring more traffic.
Pay attention to page loading time
If your site’s page loading time is high, it means that your visitors go back before reaching your blog, meaning your website is slow and it does not open in 3 to 4 seconds, then your page loading time is high, which means you will have to reduce your page loading time and this is also very important for SEO.
If your site’s page load time
- Less than 1 second is perfect.
- 1 second to 3 seconds means average
- 3 to 7 seconds means above average
- More than 7 means Not Good
If you want to please your visitors and bring more traffic to your blog, you need to work on page loading time. For this, use smaller size images in your blog, which will reduce the page loading time of your blog.
The site should have a good design
If your website or blog looks good then your visitors will also like it and they will come again and again to read the content on your website. So you should know how to design your blog keeping in mind the color combination and it is very important for you to have knowledge of color combination.
Many people do not understand the design of the blog or website due to which they leave the website or they do not enjoy reading it. The reason for this could be that you have selected the font color and text size wrongly in your blog.
The website design should be simple and easily understood by your visitors. This means that the user interface of your website should be simple enough for anyone to understand.
Navigation should be good
If the navigation or menu bar of your website is not correct and people are not liking your menu bar, then this can also cause the traffic of your blog to decrease, hence you should keep such a menu which the person can understand quickly, many people do not understand the menu due to which they leave the blog, hence you should keep good words and keywords in the menu of your blog.
Focus on writing techniques
No matter how long articles you write in your blog, if the content of your blog article, that is, your way of writing, is not correct, that is, you are writing correctly but visitors find it difficult to understand your way of writing, then traffic will not come to your blog and they will leave your blog.
If you write here and there, meaning the formatting of your post is not proper, then how will the visitors like it. You should write your article in paragraphs and should not write too long, you should write by making small paragraphs, you should use such functions as Bold, Italic in your article so that the visitors enjoy reading and their focus remains on reading the article.
Write User-Friendly Headings
Whenever you write an article on your blog, your visitors should understand the heading so that your user enjoys reading it and is ready to read the article below as well.
For example, if you have a cooking site and you put a heading in it like how to make jalebi, then it looks a bit strange to read, if you write the same as how to make jalebi , then it has some meaning and it also looks good to read, so you have to write the heading in such a way that your visitors enjoy reading it and can understand it as well, so that the visitors trust you, trust the site.
Internal link should open in another page
When you put an internal link in the article, then definitely pay attention to it that when your visitors click on the internal link of the post, then it should open on a new page so that the article which the visitor is reading also remains open and secondly the post with the internal link opens, which reduces the bounce rate.
Focus on Internal Links
If you do not put the correct internal link in the middle of your article, then the bounce rate will increase. Meaning, if you are writing an article on a keyword and you have put an internal link of a post related to some other keyword in the internal link, then the visitors will not like it, so you should create an internal link of the post related to the same article so that your visitors also like that there are other articles related to the article they are reading.
Mobile Friendly/Responsive Blog
Nowadays, the number of internet users on mobile is much more than desktop, that is, internet is used more on mobile than on computer, so you should make your blog responsive or mobile friendly, this means that your blog should open on mobile as well.
In my opinion, 60 to 65% of visitors are mobile users, so you should create a mobile-friendly blog, for this you can use responsive templates or themes.
Conclusion
So friends, today I told you what is Bounce Rate and how to reduce it. If this post helps you, don’t forget to share it.
I hope you enjoyed this post, “What is Bounce Rate? How to Reduce It?” If you have any questions about Bounce Rate or blogging, please leave a comment. You can also follow us on social media.
