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What Is Google Keyword Planner? The Ultimate Guide for Bloggers and Marketers

Update: January 06, 2026 No comments

The Google Keyword Planner Tool is a free tool from Google designed for advertisers, but we all use it to conduct free keyword research for our blogs and websites.

Many people who blog and are involved in the digital marketing field know about the Google Keyword Planner, but very few know how to use it.

What is Google Keyword Planner?

The Google Keyword Planner is a tool that allows you to conduct free keyword research for your blog and website. You can also see how many people search for that keyword monthly.

This tool helps with your keyword research. To use Google Keywords, you’ll need to create an account with Google AdWords. Creating an account in Google AdWords is very easy and free.

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But when a new user creates an account in Google AdWords and tries to use Google Keyword Planner, they often fail.

The reason for this is that in the new Google Keyword Planner dashboard, you’ll first be prompted to run a campaign, only then can you use the Keyword Planner dashboard.

How to create an account in Google Keyword Planner?

To create an account in Google Keyword Planner, first type “google keyword planner” in Google, or click on it. This dashboard will appear.

By watching this video, you’ll fully understand how to create an account in Google Keyword Planner with the new dashboard.

Do you understand the Google Ads and Google Keyword Planner dashboard?
To use Google Keyword Planner, you need to understand the features provided in its dashboard. Once you’ve created an account with Google AdWords, you’ll need to log in.

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After logging in, a dashboard like this will appear in front of you, here you will see two features.

Use Google Keyword Planner for Keyword Research

With this feature, you can find target keywords for your blog topic, keywords that people are searching for on Google, and you can also find long-tail keywords and LSI keywords.

Search Volume and Forecast

This feature is one of the best features of Google Keyword Planner. It allows you to check the volume and past performance of keywords, and also predict how those keywords will perform in the future.

This tool is not a full fledged keyword research tool, so you may face some difficulty in conducting keyword research with it. If you wish, you can use them in your blog keyword research strategy. The stronger your keyword research strategies, the more benefits you will reap.

Written By

Roton Kumar Roy

Hi, I’m a YouTuber, WordPress Developer, SEO Expert, and Digital Marketer. I’m passionate about helping people and businesses build their online presence, grow their brand, and achieve success in the digital space.

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